Veteran gospel musician Jemima VictoryLady has shared insightful reflections on the evolution of music distribution in the Ghanaian gospel industry. Speaking in an interview with Steve Owusu, The Shishiishi Man, on the Christians Connect Show live on Energy Radio 91.1FM, she touched on why she believes CD sales are no longer sustainable in today’s world.

According to Jemima, during the era of CDs, gospel artistes would release full albums with about 10 songs. However, most listeners would only enjoy one or two tracks out of the entire project. This led to a trend where people would skip buying full albums and rather download only the tracks they liked.

She observed that this behavior eventually led to the rise of compilations—collections that featured only the best and most appealing songs, making it easier for fans to enjoy multiple hits in one project.

“People were not buying the full album anymore. They just wanted that one song they loved. So some of us started putting all the good songs together and calling them compilations,” she explained.

Jemima firmly stated that she does not support any move to return to CD sales. Instead, she encouraged gospel artistes and stakeholders to embrace digital platforms for distribution.

“In our current dispensation, I wouldn’t subscribe to going back to CD sales. We must rather learn and master how to distribute effectively on the online platforms,” she emphasized.

Jemima VictoryLady is celebrated for timeless gospel hits such as Nyabotre, Lover Jesus, and Gye No Di. Her experience and wisdom continue to shape conversations in the gospel music industry.

These are some of her songs